Archive for February, 2010
Reflecting The Whole Company In Just One Logo
Can you summarize the whole of your business in one word? Or one picture? Corporate logo conveys your company’s message to the rest of the world without giving them an entire handbook. Since logos must be short and to the point, you only have one glance from people to make your impression. In short, you only have one chance so better make the most out of it.
A corporate logo, as the name itself says, is your company’s symbol. As much as you’d like to personalize it as your own, it is not only yours. The logo should mirror your company and should be owned by the rest of the world. People should see it and immediately recognize it, as if owning it as part of their everyday life.
You may personally like dragonflies and butterflies or trees adorned with Christmas lights incorporated in your logo, but the company might not be into your fantasies. The logo should reflect the nature of the company’s business. Keep the design simple and memorable, something that even a five-year-old can recreate.
Don’t forget to make it exciting as well. Although you want it simple, you also want it to be inviting, and there’s nothing more inviting than an emblem that sparks excitement.
Amateurs may be okay for personal use, but for your company, only a professional will do. A newbie artist may not have enough technical knowledge and artistic skill needed for the job. Commission experts to design your corporate logo because, more than anything else, you want the logo to be professional.
Typos are big no-nos. Come on, this is a corporate logo we are talking about. It’s going to reflect so badly in your company if the one thing that represents the whole of the business isn’t even properly spelled.
Colors are okay, but not if they are overused. Well-matched color combination makes the logo vibrant and alive. One or two colors are generally enough. Also remember that colors have different effects on different people. So your corporate’s graphic logo must be well thought of to attract everyone.
Every color, graphics, and text of your corporate logo should reflect your business. At the same time, they should also incite response from the people outside your organization. People should feel that even if they don’t work in your company, they are still part of it.
Advertising Your Business The Right Way
Putting up a business is not enough. You need customers and clients to know you exist. Create noise to be heard. But simply shouting to the world may not do the trick. Sometimes, a persistent whisper may also get their attention.
Advertising your company shouldn’t be taken lightly. It’s not just a matter of putting up a sign that says you’re open for business. A wrong approach may even be detrimental to your company. So before you shout to the world that you have a business to run, study how to spread the word the right way first.
Just what is your company all about? What does your business makes or serves? Who are your customers? Knowing the answers to these is vital to how your advertising should be. Say, you are making exclusive high-end bags for corporate career women. Putting up signs on the street and creating a jingle will not attract the market you have in mind. People would think that your bags are for the masses, and that defies the whole exclusivity thing.
Think of an advertising medium that will catch the attention of your intended market. You can have TV and radio commercials, newspaper and magazine ads, billboard spots, etc. But again, this must conform to your business. If you are making food condiment products, such as vinegar and soy sauce, a spread on a high-end men’s magazine isn’t only too expensive but also useless as it won’t reach your target market. Maybe a TV commercial spot complete with a catchy tune between soap opera shows and an ad on a billboard across the supermarket will reach out to the homemakers and cooks who use the products.
Make your advertising original and memorable. Most businesses use slogans that are easy to remember and have created brand name recall. Advertising slogans create a signature that people can easily recall. It’s a phrase that people identify as your company’s. That creates a shoutout of its own.
You can also have advertising that moves. Literally. Since a billboard spot is expensive and is only visible to those who pass by it, then have your advertising posted on a moving van or train.
Your ads should also be innovative. Think more than just drawing your ad on a plain paper. Make that paper come alive by making it an origami of sorts.
Whatever advertising campaign you could think of, make sure it helps your business and not destroy it. Noise is not always good for your company. A good advertising can make noise into beautiful music. You just need to figure out how to do that.
Factors That Make A Good Logo Design
It is critical for every company, be it a global conglomerate or a start-up, to create a unique logo design which would represent its essence. The logo must be visually appealing to the customer and should trigger quick brand recollection, and thus it is always recommended to get it designed by a specialist logo designer.
Since logo design will go on to decide the brand image of the company, it is crucial to make a thorough background verification while choosing a logo designer. He should have great levels of creativity and must have handled tough projects in the past with success. He must also be competent in handling deadlines and accommodate your original suggestions in the logo.
A good logo must have some key features. It should use components like colours, pictures, and fonts in good combination, creating an eye catching yet soothing effect. The logo should be unique to help the firm stand out from the host of other brands flooding the market.
The logo design must not be abstract and in accordance with the essence of the business, so that the customers can immediately recognize what it stands for. In addition, it must be appealing enough to survive for several years and even longer so that you don’t have to to substitute it with a new one.
Predicting the success of a logo is not usually that easy. The new logo may take months to gain acceptance and recognition among customers, so any increase in revenues of goods or market share, that is, its impact will be realized only after that.
But this does not mean that you can never tell how the new logo will perform in the market. Market research will give you a clear idea of how consumers will respond to the new logo design. A well known and highly effective way of doing this is to use a test market.
In this method, you can display the new logo to customers constituting a small group from the entire market, and then proceed to investigate and analyze their response to it. You would not have to wait for long for consumers to begin connecting with your new logo if you advertise and promote it aggressively in the test market.
After that, you can measure by how much your sales have changed in the test market, along with a host of other factors like whether the consumers see your company more positively now than before. If you achieve favourable outcomes, you can be reasonably certain that your logo will do well in the overall market as well.
What Makes A Good Web Design Company
Web design is all about presenting the content of a website in an attractive layout for end users. It includes several elements like creating the right layout, developing all the visual components, and creating a proper navigation scheme.
Getting the design right is extremely important if you want to draw committed visitors to the site. Hence a professional web design company has to be chosen, and given below are a few considerations that must precede your final choice.
Firstly, don’t think local. The entire idea of the internet is to remove geographical barriers, which means that you can easily engage a firm which is based in a different city or even in a different country, if it fulfills your requirements.
Some amount of web research will give you names of many well known web design companies. Blogs and forums will help you to understand the benefits and shortcomings of some of these reputed companies that have been in the industry for quite some time now. You can also try to investigate who created that fabulous website that you might have unwittingly chanced upon while surfing the net.
When you come down to 3 or 4 companies after filtering out the rest, get in touch with them and enquire them about previous projects they have successfully handled. Carefully look at the web designs of all these sites and see if they match with what you have in mind both in terms of how they look and how convenient they are to use.
Then you have to see if the web design company has the ability to complete your project within the given time frame. Their concern about your time limits can be somewhat judged from the manner in which the company’s employees talk to you and the time they take to respond to any queries that you might have asked them.
Last but not the least, you need to check how much the entire web design project will cost you. A fast survey of the prices of a few firms will give you a good idea of the going rate in the industry, but you can always negotiate with the company, taking advantage of the intense market competition.
Value Of A Professionally Created Corporate Logo Design
A logo must communicate the importance of your brand in the simplest way possible, but this straightforwardness is not always easy to attain. Another key requirement which makes the development of a corporate logo even tougher is to create a design such that it is striking and slick.
A pro logo designer’s skill lies in conveying the uniqueness of the brand through a compact graphic. From his experience and professional education, he knows how the logo should say specifically what it is meant to say. Due to these reasons it is important to hire a professional logo designer for creating a logo for a company.
Logo design is one of the important fields of graphic design, which is reliant on many elements such as special typography, colors and different types of shaping. It is therefore a very technical and creative activity, which needs professional involvement. Logo designers know precisely how to make logos instantly recognizable and meaningful. For instance, for a business which provides courier service, the designer will require to create a logo which shows swiftness and motion.
A critical skill needed for designing a good logo is the ability to work with graphic design software comfortably. These designers manage every aspect of logo design with professional ease, and a vast experience means that they can think on their feet, and come up with impressive ideas quickly. A logo of every kind of style can be created by a logo designer taking into account your requirements since they are usually assisted by software and graphic design professionals.
It is always an intelligent choice to use pro help of a logo designer in designing a corporate logo design, as it plays a critical role in strengthening the brand image for a company.
Why Overhaul Your Brand Design
For an average person, developing a brand design is the same as creating a new logo. But, this is not correct. Brand designing is one of the important tools which a business can utilize for its benefit whenever it is interacting with its consumers or other outsiders. Redesigning a brand is only needed when your existing brand image is not serving the purpose of creating a positive impression on customers.
An effective brand design covers all aspects of a business’ brand identity and its communication with external parties. In addition to the logo, a brand design covers promotional jingles, the company website, marketing brochures and posters, and the business’ customer service centers.
Good brand designing helps generate a favorable response from the customers. To develop a good brand identity one needs to comprehend what the customer needs, how the organization’s products or services satisfy those needs, and how those offerings are better than the competition. This leads us to the significance of brand design consultants.
Brand design consultants are skilled professionals, who are trained in this area. Brand design consultants look at the current brand and the client’s reason for proposing a change in it, the existing market situation, and the expected reaction of the competitors to it before implementing redesign decisions. After this analysis is complete, the consultants focus on their real task – creating an enhanced brand identity. This entails developing new logos and advertisements, and updating marketing materials and websites of the organization to generate a fresh image.
Considering the important role played by brand design consultants, one should always use their help when going for brand designing. The years of training and vast knowledge of these specialists can ensure that you will have a successful brand.