The Right Design For Your Corporate Website
In this day and age when everything is getting web-based, your business should follow where the market is. Even if your company is not into retail selling, making a presence on the Internet is now perceived as a must. It not only shouts to the world that you exist, it also gives a perception of legitimacy and professionalism.
But just putting up a website is not enough. Almost all Internet users nowadays have their own blogs or websites, so it will be very hard to compete even with individuals. Your company’s website should reflect your business and should relate to your clients.
If you are aiming for simplicity, don’t settle for plainness. It’s good that your corporate website is easy to navigate and has an in-your-face feature to not confuse your visitors with over-the-top techie talk, but they don’t have to be boring and predictable. Corporate websites should speak of power and innovation while staying true to the company’s image.
While you don’t want to overwhelm your visitors with technical stuff, giving your website design a high-tech feel would also give your business an edge. Make your website easy to access with the usual point-and-click technique, but give it something more by enthralling your visitors with visuals and sounds. Another thing, those with slower Internet connection should also be able to view your website without hassle or lag.
Most importantly, your corporate website should have complete information. Nothing is more irritating than a one-page website that only bears the company logo and nothing more. It’s like looking at a flier online. You want to create a presence on the Internet, true, but a high-tech leaflet wouldn’t be your ticket to Internet stardom.
People would want to know more about the company with just one click. Company background, profile, practices, and complete contact information should be posted. There should also be a message form for the visitors who would like to inquire about the company.
A corporate website should be informative but not boring, innovative but not confusing, powerful but not intimidating, and fun but not casual. There should always be a balance in its design because as much as you want it to be inviting and captivating, you should also want everyone to see your company as the very essence of professionalism.