Reflecting The Whole Company In Just One Logo
Can you summarize the whole of your business in one word? Or one picture? Corporate logo conveys your company’s message to the rest of the world without giving them an entire handbook. Since logos must be short and to the point, you only have one glance from people to make your impression. In short, you only have one chance so better make the most out of it.
A corporate logo, as the name itself says, is your company’s symbol. As much as you’d like to personalize it as your own, it is not only yours. The logo should mirror your company and should be owned by the rest of the world. People should see it and immediately recognize it, as if owning it as part of their everyday life.
You may personally like dragonflies and butterflies or trees adorned with Christmas lights incorporated in your logo, but the company might not be into your fantasies. The logo should reflect the nature of the company’s business. Keep the design simple and memorable, something that even a five-year-old can recreate.
Don’t forget to make it exciting as well. Although you want it simple, you also want it to be inviting, and there’s nothing more inviting than an emblem that sparks excitement.
Amateurs may be okay for personal use, but for your company, only a professional will do. A newbie artist may not have enough technical knowledge and artistic skill needed for the job. Commission experts to design your corporate logo because, more than anything else, you want the logo to be professional.
Typos are big no-nos. Come on, this is a corporate logo we are talking about. It’s going to reflect so badly in your company if the one thing that represents the whole of the business isn’t even properly spelled.
Colors are okay, but not if they are overused. Well-matched color combination makes the logo vibrant and alive. One or two colors are generally enough. Also remember that colors have different effects on different people. So your corporate’s graphic logo must be well thought of to attract everyone.
Every color, graphics, and text of your corporate logo should reflect your business. At the same time, they should also incite response from the people outside your organization. People should feel that even if they don’t work in your company, they are still part of it.