Algordanza Singapore appointed BDC® as their PR and Creative Agency for its launch event in 2010. Algordanza Singapore is the official partner of Algordanza International, delivering the highest quality Memorial Diamond.
- By transforming the extracted carbon from cremated ashes or hair, Memorial Diamonds are great ways to remember our loved ones. However, this unique bereavement service might not be popular in a conservative Asian market like Singapore. As such, there is a need for a new appeal that does not compromise Asian beliefs.
We are grateful for BDC® in supporting our event. BDC® has truly revolutionized the industry of creativity and management services. Algordanza Singapore highly recommends BDC® and will continue to work with them in the future.
Algordanza Singapore PR Campaign and Product Launch
Artefacts / Exhibits for PR Campaign
BDC® is proud to be the web designer and Chinese New Year marketing collateral designers of Mouth Restaurant, one of the best and oldest teahouses in Singapore. When the management of Mouth Restaurant embarked on the brand new Mouth@Work Restaurant, BDC® was commissioned again to be part of this exciting branding project.
- Mouth@Work is envisioned to be a new concept store, targeted at a new market segment-the younger diners. The challenge was to break away from the traditional Chinese restaurant look and feel, to a modern & hip eatery with a pinch of attitude. Being a concept store, it would need a recognisable icon on its own.
Mouth@Work Restaurant (Environmental Design & Consultation for both interior and exterior)
Mouth@Work Restaurant (Environmental Design & Consultation for both interior and exterior)
Restaurant Interior Wall Mural
Youcan Foods International is an ice-cream and frozen food manufacturer and distributor based in Hangzhou, China. In November 2004, Youcan was listed on the main board of the Singapore Exchange Securities Trading Limited. At the introductory stage of Youcan’s brand to Singapore, BDC® was heavily involved in the product launch and public relations. Till date, BDC® continues to serve Youcan as their branding and design consultant, maintaining their website and designing their annual report on a yearly basis.
- After Youcan’s IPO launch in Singapore, brand building became the key objective of the group for entry into the brand-conscious consumer market in Singapore.
- Need for transforming Youcan’s collateral and packaging into an international look.
- Having met with Singapore’s stringent health and safety regulation, Youcan’s ice-creams were approved for sale in Singapore.
- Consumers have a rising concern for safety and hygiene of foods manufactured in China, which had to be dealt with before the product launch.
Media Tasting at Hotel Intercontinental
- The varieties of ice-cream flavors was targeted from young children to students and families.
- Youcan wanted the opportunity for this targeted audience to sample their products.
Hi – 5 Event Sponsorship at IMM
Product Sponsorship at Kallang MRT on National Day
- Youcan seeks to further enhance brand recognition and source for another distribution stream to widen their target audience and customer base.
- A tiered distribution network gives rise to ad hoc demands for marketing collateral.
Joint Promotion with Chen Fu Ji
