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Google
Ads (SEM)
Course

Course Description

If you are looking into advancing your careers or upskilling your online marketing for your own business, mastering effective Google Search Engine Marketing (SEM) campaign is crucial. This 2-Day course ensures businesses consistently reach a broad targetted audience of daily searchers, showcasing the capability to enhance company profitability and market presence significantly.

This comprehensive training is perfect for individuals aiming to master the Google Ads Marketing platform for impactful digital marketing results.

Learning Outcome

Terminal Learning Outcome

  • Develop a compelling marketing strategy that integrates with Google Ads for optimal conversion rate and budget efficiency.

Enabling Learning Outcome

  • Google Ad Fundamentals

Analyse the fundamentals of Google Ads.

  • Marketing Strategy Integration

Integrate marketing strategy with Google Ads for tangible results.

  • Enhance Copywriting

Create compelling advertisments that engage your audiences.

  • Maximize Ad Campaign

Produce optimal conversion rate and budget efficiency through Google Ads campaigns.

Who should attend this course

This Google Ads Course is designed specifically for beginners who are keen in Google Marketing or new to the platform. It’s geared towards individuals in marketing roles, business owners, or anyone looking to start using Google Ads for Search Engine Marketing (SEM) campaign.

Prerequisites

To enroll in this Google Ads Course, you should possess the following:

  • 1 GCE ‘N’ level or equivalent (≥ 18 years old); or
  • NITEC/ Higher NITEC (≥ 18 years old);
  • Anyone who has keen interests in mastering Google Search Engine Marketing;
  • Candidate who is in their own business and wanted to run their own Google Search Engine Marketing (SEM) campaign.

* You must at least has a basic computer skills, having a basic understanding of sales and marketing concepts would be beneficial too.

Course Outline

Introduction to Google Ads and Strategic Planning

  • Overview of the marketing mix and how Google Ads fit in
  • How Google Ads works
  • Key considerations when planning a Google Ads campaign

Google Ads Campaign Setup

  • Google Ads account structure
  • Understanding the different advertising objectives
  • Identifying and utilising the right bidding strategy for your goals setting up different types of ads
  • Selecting campaign, network, location and languages
  • Effective audience targeting techniques
  • Keyword research and matching
  • Copywriting best practices
  • Creative format options
  • Defining a budget

Measuring a Google Ads Campaign

  • Understanding key Google Ads metrics
  • Analysing ROI
  • Comparing attribution models
  • Conversion path analysis

Testing & Optimisation

  • Understanding the components of Quality Score
  • Improving ad relevance, landing page experience, and ad performance
  • Tips for creating high-converting landing pages
  • A/B testing landing pages
  • Prompting Key Points with ChatGPT

Assessment Component

  • Oral Presentation
  • Practical Performance
Google Ads

Course Description

If you are looking into advancing your careers or upskilling your online marketing for your own business, mastering effective Google Search Engine Marketing (SEM) campaign is crucial. This 2-Day course ensures businesses consistently reach a broad targetted audience of daily searchers, showcasing the capability to enhance company profitability and market presence significantly.

This comprehensive training is perfect for individuals aiming to master the Google Ads Marketing platform for impactful digital marketing results.

Learning Outcome

Terminal Learning Outcome

  • Develop a compelling marketing strategy that integrates with Google Ads for optimal conversion rate and budget efficiency.

Enabling Learning Outcome

  • Google Ad Fundamentals

Analyse the fundamentals of Google Ads.

  • Marketing Strategy Integration

Integrate marketing strategy with Google Ads for tangible results.

  • Enhance Copywriting

Create compelling advertisments that engage your audiences.

  • Maximize Ad Campaign

Produce optimal conversion rate and budget efficiency through Google Ads campaigns.

Who should attend this course

This Google Ads Course is designed specifically for beginners who are keen in Google Marketing or new to the platform. It’s geared towards individuals in marketing roles, business owners, or anyone looking to start using Google Ads for Search Engine Marketing (SEM) campaign.

Prerequisites

To enroll in this Google Ads Course, you should possess the following:

  • 1 GCE ‘N’ level or equivalent (≥ 18 years old); or
  • NITEC/ Higher NITEC (≥ 18 years old);
  • Anyone who has keen interests in mastering Google Search Engine Marketing;
  • Candidate who is in their own business and wanted to run their own Google Search Engine Marketing (SEM) campaign.

* You must at least has a basic computer skills, having a basic understanding of sales and marketing concepts would be beneficial too.

Course Outline

Introduction to Google Ads and Strategic Planning

  • Overview of the marketing mix and how Google Ads fit in
  • How Google Ads works
  • Key considerations when planning a Google Ads campaign

Google Ads Campaign Setup

  • Google Ads account structure
  • Understanding the different advertising objectives
  • Identifying and utilising the right bidding strategy for your goals setting up different types of ads
  • Selecting campaign, network, location and languages
  • Effective audience targeting techniques
  • Keyword research and matching
  • Copywriting best practices
  • Creative format options
  • Defining a budget

Measuring a Google Ads Campaign

  • Understanding key Google Ads metrics
  • Analysing ROI
  • Comparing attribution models
  • Conversion path analysis

Testing & Optimisation

  • Understanding the components of Quality Score
  • Improving ad relevance, landing page experience, and ad performance
  • Tips for creating high-converting landing pages
  • A/B testing landing pages
  • Prompting Key Points with ChatGPT

Assessment Component

  • Oral Presentation
  • Practical Performance
Google Ads

Learn from the Industry Experts!
Equipped with 22 years of Creative Expertise,
We Transform Real-World Experience
into Practical Knowledge.

0

Founded.

0 k+

Projects done.

0 +

Customers served.

Learn from the Industry Experts! Equipped with 22 years of Creative Expertise, We Transform Real-World Experience into Practical Knowledge.

0

Founded.

0 k+

Projects done.

0 +

Customers served.

Course Enquiry Form

* Denotes Compulsory Field

    Our team will contact you within 24hrs.

    Office & Training Locations:
    Marymount Community Club (MCC)
    191 Sin Ming Avenue, #01-02.
    Singapore 575738.

    KB-1
    1 Kaki Bukit Ave 3, #07-11.
    Singapore 416087

    Contact: 9135 8088

    Course Enquiry Form

    * Denotes Compulsory Field

      Our team will contact you within 24hrs.

      Office & Training Locations:
      Marymount Community Club (MCC)
      191 Sin Ming Avenue, #01-02.
      Singapore 575738.

      KB-1
      1 Kaki Bukit Ave 3, #07-11.
      Singapore 416087

      Contact: 9135 8088
      Email: Course@Breworks.com

      Course Schedule

      Our course new intakes are published 60 days prior to the Course Start Dates. You are encouraged to re-visit our webpage here at later day for new intakes if all classes are “Full”. Alternatively, you can contact us for our courses future schedule.
      16 Sep 2024 (Mon) Logo Design Basic 1 Day 9am - 6pm KB1
      18-19 Sep (Wed,Thur) Adobe Photoshop 2 Days 9am - 6pm MCC
      21-22 Sep (Sat, Sun) Digital Photography 2 Days 9am - 6pm KB1
      23-25 Oct 2024 (Wed-Fri) Master Google Ad 3 Days 9am - 6pm MCC
      25-26 Oct (Fri,Sat) Adobe Photoshop 2 Days 9am - 6pm MCC
      28-29 Nov (Thu, Fri) Digital Photography 2 Day 9am - 6pm KB1
      View All Courses & Dates

      Course Schedule

      Our course new intakes are published 60 days prior to the Course Start Dates. You are encouraged to re-visit our webpage here at later day for new intakes if all classes are “Full”. Alternatively, you can contact us for our courses future schedule.
      16 Oct 2024 (Mon)
      Logo Design Basic
      1 Day
      9am - 6pm
      KB1
       
      18-19 Oct (Wed,Thur)
      Adobe Photoshop
      2 Days
      9am - 6pm
      MCC
       
      21-22 Oct (Sat, Sun)
      Digital Photography
      2 Days
      9am - 6pm
      KB1
      16 Nov 2024 (Mon)
      Logo Design Basic
      1 Day
      9am - 6pm
      KB1
       
      18-19 Nov (Wed,Thur)
      Adobe Photoshop
      2 Days
      9am - 6pm
      MCC
      21-22 Dec (Sat, Sun)
      Digital Photography
      2 Days
      9am - 6pm
      KB1
      View All Courses & Dates