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Google
Ads (SEM)
Course
Course Description
If you are looking into advancing your careers or upskilling your online marketing for your own business, mastering effective Google Search Engine Marketing (SEM) campaign is crucial. This 2-Day course ensures businesses consistently reach a broad targetted audience of daily searchers, showcasing the capability to enhance company profitability and market presence significantly.
This comprehensive training is perfect for individuals aiming to master the Google Ads Marketing platform for impactful digital marketing results.
Learning Outcome
Terminal Learning Outcome
- Develop a compelling marketing strategy that integrates with Google Ads for optimal conversion rate and budget efficiency.
Enabling Learning Outcome
- Google Ad Fundamentals
Analyse the fundamentals of Google Ads.
- Marketing Strategy Integration
Integrate marketing strategy with Google Ads for tangible results.
- Enhance Copywriting
Create compelling advertisments that engage your audiences.
- Maximize Ad Campaign
Produce optimal conversion rate and budget efficiency through Google Ads campaigns.
Who should attend this course
This Google Ads Course is designed specifically for beginners who are keen in Google Marketing or new to the platform. It’s geared towards individuals in marketing roles, business owners, or anyone looking to start using Google Ads for Search Engine Marketing (SEM) campaign.
Prerequisites
To enroll in this Google Ads Course, you should possess the following:
- 1 GCE ‘N’ level or equivalent (≥ 18 years old); or
- NITEC/ Higher NITEC (≥ 18 years old);
- Anyone who has keen interests in mastering Google Search Engine Marketing;
- Candidate who is in their own business and wanted to run their own Google Search Engine Marketing (SEM) campaign.
* You must at least has a basic computer skills, having a basic understanding of sales and marketing concepts would be beneficial too.
Course Outline
Introduction to Google Ads and Strategic Planning
- Overview of the marketing mix and how Google Ads fit in
- How Google Ads works
- Key considerations when planning a Google Ads campaign
Google Ads Campaign Setup
- Google Ads account structure
- Understanding the different advertising objectives
- Identifying and utilising the right bidding strategy for your goals setting up different types of ads
- Selecting campaign, network, location and languages
- Effective audience targeting techniques
- Keyword research and matching
- Copywriting best practices
- Creative format options
- Defining a budget
Measuring a Google Ads Campaign
- Understanding key Google Ads metrics
- Analysing ROI
- Comparing attribution models
- Conversion path analysis
Testing & Optimisation
- Understanding the components of Quality Score
- Improving ad relevance, landing page experience, and ad performance
- Tips for creating high-converting landing pages
- A/B testing landing pages
- Prompting Key Points with ChatGPT
Assessment Component
- Oral Presentation
- Practical Performance
Course Description
If you are looking into advancing your careers or upskilling your online marketing for your own business, mastering effective Google Search Engine Marketing (SEM) campaign is crucial. This 2-Day course ensures businesses consistently reach a broad targetted audience of daily searchers, showcasing the capability to enhance company profitability and market presence significantly.
This comprehensive training is perfect for individuals aiming to master the Google Ads Marketing platform for impactful digital marketing results.
Learning Outcome
Terminal Learning Outcome
- Develop a compelling marketing strategy that integrates with Google Ads for optimal conversion rate and budget efficiency.
Enabling Learning Outcome
- Google Ad Fundamentals
Analyse the fundamentals of Google Ads.
- Marketing Strategy Integration
Integrate marketing strategy with Google Ads for tangible results.
- Enhance Copywriting
Create compelling advertisments that engage your audiences.
- Maximize Ad Campaign
Produce optimal conversion rate and budget efficiency through Google Ads campaigns.
Who should attend this course
This Google Ads Course is designed specifically for beginners who are keen in Google Marketing or new to the platform. It’s geared towards individuals in marketing roles, business owners, or anyone looking to start using Google Ads for Search Engine Marketing (SEM) campaign.
Prerequisites
To enroll in this Google Ads Course, you should possess the following:
- 1 GCE ‘N’ level or equivalent (≥ 18 years old); or
- NITEC/ Higher NITEC (≥ 18 years old);
- Anyone who has keen interests in mastering Google Search Engine Marketing;
- Candidate who is in their own business and wanted to run their own Google Search Engine Marketing (SEM) campaign.
* You must at least has a basic computer skills, having a basic understanding of sales and marketing concepts would be beneficial too.
Course Outline
Introduction to Google Ads and Strategic Planning
- Overview of the marketing mix and how Google Ads fit in
- How Google Ads works
- Key considerations when planning a Google Ads campaign
Google Ads Campaign Setup
- Google Ads account structure
- Understanding the different advertising objectives
- Identifying and utilising the right bidding strategy for your goals setting up different types of ads
- Selecting campaign, network, location and languages
- Effective audience targeting techniques
- Keyword research and matching
- Copywriting best practices
- Creative format options
- Defining a budget
Measuring a Google Ads Campaign
- Understanding key Google Ads metrics
- Analysing ROI
- Comparing attribution models
- Conversion path analysis
Testing & Optimisation
- Understanding the components of Quality Score
- Improving ad relevance, landing page experience, and ad performance
- Tips for creating high-converting landing pages
- A/B testing landing pages
- Prompting Key Points with ChatGPT
Assessment Component
- Oral Presentation
- Practical Performance
Learn from the Industry Experts!
Equipped with 22 years of Creative Expertise,
We Transform Real-World Experience
into Practical Knowledge.
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Learn from the Industry Experts! Equipped with 22 years of Creative Expertise, We Transform Real-World Experience into Practical Knowledge.
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Course Enquiry Form
* Denotes Compulsory Field
Office & Training Locations:
Marymount Community Club (MCC)
191 Sin Ming Avenue, #01-02.
Singapore 575738.
KB-1
1 Kaki Bukit Ave 3, #07-11.
Singapore 416087

Contact: 9135 8088

Email: Course@Breworks.com
Course Enquiry Form
* Denotes Compulsory Field
Office & Training Locations:
Marymount Community Club (MCC)
191 Sin Ming Avenue, #01-02.
Singapore 575738.
KB-1
1 Kaki Bukit Ave 3, #07-11.
Singapore 416087
![]() |
Contact: 9135 8088 |
![]() |
Email: Course@Breworks.com |
Course Schedule
Our course new intakes are published 60 days prior to the Course Start Dates. You are encouraged to re-visit our webpage here at later day for new intakes if all classes are “Full”. Alternatively, you can contact us for our courses future schedule.
16 Sep 2024 (Mon) | Logo Design Basic | 1 Day | 9am - 6pm | KB1 | |
18-19 Sep (Wed,Thur) | Adobe Photoshop | 2 Days | 9am - 6pm | MCC | |
21-22 Sep (Sat, Sun) | Digital Photography | 2 Days | 9am - 6pm | KB1 |
23-25 Oct 2024 (Wed-Fri) | Master Google Ad | 3 Days | 9am - 6pm | MCC | |
25-26 Oct (Fri,Sat) | Adobe Photoshop | 2 Days | 9am - 6pm | MCC |
28-29 Nov (Thu, Fri) | Digital Photography | 2 Day | 9am - 6pm | KB1 |
Course Schedule
Our course new intakes are published 60 days prior to the Course Start Dates. You are encouraged to re-visit our webpage here at later day for new intakes if all classes are “Full”. Alternatively, you can contact us for our courses future schedule.
16 Oct 2024 (Mon) |
Logo Design Basic |
1 Day |
9am - 6pm |
KB1 |
18-19 Oct (Wed,Thur) |
Adobe Photoshop |
2 Days |
9am - 6pm |
MCC |
21-22 Oct (Sat, Sun) |
Digital Photography |
2 Days |
9am - 6pm |
KB1 |
16 Nov 2024 (Mon) |
Logo Design Basic |
1 Day |
9am - 6pm |
KB1 |
18-19 Nov (Wed,Thur) |
Adobe Photoshop |
2 Days |
9am - 6pm |
MCC |
21-22 Dec (Sat, Sun) |
Digital Photography |
2 Days |
9am - 6pm |
KB1 |