We used to flip through the thick yellow book and other sources to look for a few suppliers, call them up (maybe arrange for a meeting) to check what they do exactly and tell them what we need. These days, we all do it through desktop; best still, by smart phones (anytime, anywhere). Your website will do most of the initial ‘talking’ and present. What’s more critical is that when your prospects call and start asking you for more information, they are considered very hot Lead. They’d found you online, browsing through your web pages, read what you offered and very likely, they are engaged by the impression and presentation of your website.