A highly popular cooking and recipes publication blog site that enjoys more than a million unique visitors every month. The site promotes Halal-based recipes.
There was a huge rise in Halal-based cooking and cooking recipes over the last 5 years. The need to understand that Halal was a lifestyle and not a religion was being adopted by even the non Muslim community and the need was clear for the site owners to curate family styled cooking recipes that kept their viewers coming back for more.
The key challenge was to create a write framework for publishing online content. A framework that can handle sizeable traffic.
Our approach was to ensure 2 key things were the pillars of our approach when we built the site. First, a good site structure helps search engines understand and crawl content, and it helps visitors find related recipes. Second was building a good search capability within the site.